Connecting acquisition, launches, and retention for a growing children’s apparel brand
Ongoing marketing work across acquisition, email, launches, creative, and customer retention.
Marketing Strategy • Storytelling • Growth
Make them care.
Your customers don’t experience your marketing one channel at a time. They experience a relationship with your brand.
I help growing businesses and mission-driven organizations understand what their audience needs to hear and build a marketing journey that gives people a reason to keep moving closer to action.
The Big Picture
Your marketing should work together.
A customer might first see an ad, find you again through search, visit your website, join your email list, purchase during a launch, and come back because of what happens afterward.
Those aren’t isolated marketing tactics. They’re moments in the same relationship.
I help make sure those moments support one another and give your audience another reason to care.
Strategy first. Execution included.
I don’t believe in handing you a 40-page strategy deck and disappearing. We’ll figure out what your audience needs, where the opportunities are, and what your marketing should actually be doing. Then I’ll help bring the plan to life.
How I Can Help
Big-picture strategy. Hands‑on execution.
Some clients need a marketing partner who can see across the business. Others need someone to take ownership of a specific channel. I work both ways, with engagements built around the problem that actually needs to be solved.
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Fractional Marketing
Experienced marketing leadership without building an entire in-house department.
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Email Marketing
Strategy and hands-on management from planning through optimization.
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SEO + Content
Search strategy paired with genuinely good writing.
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Paid Social
Meta advertising built with the larger customer journey in mind.
Focused strategy projects are also available when a retainer is not the right fit.
Hi, I’m Kearstin
Marketer. Writer. Strategist. Chronic noticer of things that could be better.
I tend to spot the gap, ask why we’re doing it that way, and start thinking about how we could make it better before the conversation is over.
My work spans channels, but words are probably my favorite part.
Good marketing gives people a reason to care.
Attention by itself isn’t the goal. People need a reason to stay, understand what you’re offering, trust you enough to take the next step, and remember you when they’re ready to come back.
Good marketing builds those reasons into the entire experience.
Make them care. Make it easy to act.
The Work
A few of the problems I’ve gotten to solve.
My work often crosses channels, so the finished product isn’t always one tidy thing I can put into a portfolio square. Sometimes it’s a campaign. Sometimes it’s a customer journey that finally makes sense.
Making complicated work easier to understand and harder to ignore
Messaging and marketing strategy designed to help people understand why an important mission matters and what they can do next.
Have Something Good?
Let’s make more people care about it.
If you’re growing a brand, building support for a mission, or trying to solve a marketing problem that’s been sitting on the list for too long, I’d love to hear what you’re working on.
Not sure exactly what you need yet? That’s okay. Tell me what’s happening and we’ll start there.