About
I notice things.
I notice the email that doesn’t quite sound like the brand or the point in the customer journey where we’re asking too much too soon. I’ll find the good story buried halfway down a page that nobody is going to read far enough to see.
Once I notice something, I have a very hard time leaving it alone.
That’s probably the simplest explanation for how I work.
I’ve spent my career working across enough parts of marketing that I’ve learned not to look at any one of them in isolation. I’m always thinking about what brought someone here, what they’re experiencing now, and what might be getting in the way of whatever we want them to do next.
If an ad isn’t converting, the ad may not be the problem. If an email program is underperforming, sending more email may not be the answer. I want to understand what people are experiencing and why they’re responding the way they are before deciding what we should change.
Words. Definitely words.
If you ask the people I work with what I’m good at, writing tends to come up quickly.
That’s convenient, because it’s also one of my favorite parts of the job.
I love finding the language that makes a product suddenly feel necessary. I love taking an issue that is complicated or unfamiliar and explaining it in a way that makes someone understand why it matters. Give me an SEO opportunity and an empty document and I can happily disappear for an afternoon.
Good writing isn’t something I tack onto the strategy at the end. It’s part of how the strategy works in the first place.
The work I care about most
I have a particular soft spot for women-owned businesses.
There is something incredibly rewarding about helping another woman grow something she built, especially when I understand the person she’s trying to reach because I’m often that person myself.
I also love working with mission-driven organizations where better marketing can help important work reach more people. Selling a product and building support for a mission require different strategies, but both begin with the same question:
Why should someone care? That’s the question I never get tired of answering.
The business I’m building matters to me, too.
I’m a marketer, writer, and business owner. I’m also a mom of two.
Becoming a mother has made me much more intentional about what I want work to look like. I want to do ambitious work that I’m proud of without treating exhaustion as evidence that I’m doing enough.
I’m building my own business with that same intention. As it grows, I hope it creates opportunities for other women to do meaningful work in a way that leaves room for the rest of their lives, too.
I don’t think success and a full life should require choosing between them.
Work With Me
Have something you want more people to care about?
Tell me about your business, what you’re trying to accomplish, and what’s been sitting unfinished. I read every note myself.